6 Practical Steps to bring Organic Search Traffic to an Affiliate Site in No Time [Case Study]
When I started as an SEO 5 years back, I noticed that most of the affiliate sites had less or scraped content. That is the reason it has called for the google panda penalty. In the year 2013, there was a significant number of websites being hit by Panda update. The websites which offered valuable content to the visitors only survived the update.
Many marketers along with me do believe that affiliate sites still proves to be an effective online business model. They were hit by Google updates not because of their site architecture but the tactics involved in managing them.
It’s always important to keep the basics in mind i.e. to provide google as well as your users the real value and great user experience.
I have been experimenting lot of different strategies to prove that it is still possible to generate a steady traffic to an affiliate website.
The thumb rule which I follow in these strategies is:
- Optimize your site both for the users as well as for search engines
- Build relevant authority signals to your website
Let’s move on to the steps involved in generating organic traffic to your affiliate site. The affiliate site used here is emailmarketinghacks.org This site has shown significant growth in their organic traffic since I started working on it.
This email marketing website had about 765% increase in search traffic since January 2013.
The first step is to create a website supported by the keyword research. Based on your primary keywords optimize your key pages. You can learn about the initial SEO checklist in my previous post.
Target multiple long-tail keywords on your key landing pages
This method of on-page optimization is still very effective. However, there are few changes to discover the new keywords. I am gonna show you the 2 ways of doing that i.e. one through google analytics and another is google search console.
If you have connected your search console with google analytics then you can view the list of search queries in the Google analytics itself. Let me show you the process.
Finding effective keywords on google search console.
Do you know that Google shows you the keyword phrases you should be adding to improve your website ranking? You can find these in your search console account.
Step #1: Log into your Search Console and look for search analytics reports to see the most popular pages that are driving organic search traffic to your website.
When you click on a page you want to improve, Google will show you a list of keywords that drive clicks and impressions to your site.
You can even download a CSV file that contains each of those keywords.
Step #2: Incorporate those keywords into your web page content – you can’t just include these keywords blindly into your article, it has to make sense.
In most cases, you will have to re-write your article or re-phrase your page content, but it will be worth doing.
With my site, I usually integrate my thoughts on the topic and I try to naturally include the keywords where I can.
Step #3: Include the keywords in your meta tags – by adding your main keywords within your title and meta description it will help increase your click-through rate and rankings.
Step #4: Submit the page to Google – once you have updated your page, submit it to Google Search Console. Within a few weeks, you should notice an increase in search traffic.
Apply Not Provided Filter
Google is a fantastic resource for website owners but it frustrates its users when it comes to organic search keywords. A significant number of queries are under the not provided section which stops you to see what people are actually searching for.
The way out is to apply an advanced filter in Google analytics to extract these not provided terms. Refer the screenshot below to apply this filter for your GA account.
Note that this filter cannot be applied to the historical data and you can see this in action only for new visits.
Publish new content regularly
Fresh content is very critical for your website and SEO. Our focus is to bring the organic visit to the affiliate site and content will play a major role here.
The more frequently you update new pages, and articles search engine will visit your site more often.
This provides you an opportunity to index your valuable content and rank your pages. Every time you make an update to your website search engine make a note of this and rearrange your rankings.
Implement Authorship markup
Officially Google has removed all author photos and Google+ view count from search results but it still helps with Author credibility.
You can include this markup by adding a Rel Author tag in all your published posts.
Consequently having your authorship information public helps you with increased click-through rate and leveraging your Google+ profile benefits.
Build strong and relevant signals
Relevant link building plays a key role in building your brand and increasing brand searches.
There are multiple types of signals that you can build for your site to be found for your targeted keyword searches.
It could be in the form of anchor text link, image links, brand mentions or social shares.
The criteria for selecting the websites for link building are:
- Domain Authority
- Relevant to your industry
- High Traffic sites
Re-optimize your website pages for the newly discovered long tail keywords
At this point, you can probably see that it is possible to create a streamline organic traffic flow to your affiliate website. Investing time on the above-mentioned points can help your website rank higher for long tail keyword searches.
We are constantly able to grow the search traffic of this affiliate site by following the above-mentioned steps. Make these process a part of your monthly SEO task.
Keep discovering new keywords which can bring you traffic & quality leads and re-optimize your top pages. Use your search traffic data to guide your content marketing strategy.
Have a question or two? Drop me a comment below.
Thanks for reading!