When it comes to online sales and customer conversion, connecting with your potential customers and describing your products persuasively is one of the most important parts of selling online. Your online visibility determines the performance of your e-commerce websites. It is common practice to list out the items or products on your website. But how do you fetch the organic traffic to your site? Well, the answer is to make your pages unique, descriptive and SEO-friendly.
I would recommend you to use the missing point between being a user and becoming a customer – interactive content. Follow my points below to see how to catch audience attention and turn them into leads.
Keep your product description unique
Most of the time you compete with other sellers, so you are required to connect with your audience differently. Do not use the same description provided by the manufacturer, as that is the main reason for duplicate content. Add some unique content to your product description so that people will be interested linking to you. Zappos.com is a very good example of optimizing images for good click-through rate. They make the images look unique and fresh with a flexibility to view it from different angles.
Optimize product pages based on keywords
Make a list of relevant keywords for which your product should be found on the web. You can do your keyword research using google keyword planner tool. Set your title, description, and headings according to the search demand. Use model numbers, brand names in your headings. Adding an alt tag to your image will help you to get indexed for google images.
Use Keyword- friendly URLs
It is always a good practice to rewrite your URLs to make it search engine friendly. It would provide the information about your product and searcher will know what to expect when they click on the URL. Moreover, if someone shares your page the relevant keywords will create natural links and ultimately your page rank will be improved.
Get rid of Duplicate titles
It is difficult to create unique title tags when you are selling products of the same brand and new products are frequently added. You can frame your title with the keyword used for your product search. Framing with the brand name, model & type is also a good practice to avoid duplicity. Due to increase in the number of mobile shoppers, many e-commerce websites offer multiple versions. However, it could also be a reason for duplicate content as you are serving almost same information on both pages. By using canonical tags, you can inform google to index the desktop version, in most of the cases.
Remove duplicate contents
It is a very common thing for a large e-commerce website to get duplicate contents such as archives, tags, and category pages. You can use robots.txt to block these pages so that google-bot should not index them. Use canonical tags to indicate the pages you want to get indexed. Make sure to add no follow attributes to links that represent duplicate content.
A single URL may not be achievable because products might occupy multiple categories, giving them alternative URL directory paths. For example,
A denim jeans would be best served as
instead of sitting in alternative categories where duplication can occur, such as
In this scenario, it’s best to use canonical tags.
Add Product reviews & feedback
Reviews boost your credibility as a seller and about 50% of the buyers prefer going through them before making a purchase. It also decreases the bounce rate as it provides a reason for customers to spend time on your web page. Hence, adding reviews will fetch organic traffic and also boost your ranking on google. User-generated content is always helpful and you can get this by allowing users to comment on your product and providing feedback.
By following the above measures for your website from the beginning, you will be able to get rid of critical SEO errors down the road. Let me know if you have some more tips for optimizing e-commerce sites.